Social media is an important part of your business. With all the sites that exist on the web today, it’s becoming even more important to make your presence known. After all, you can’t rely on your website alone.
Picture your website as your business address on the information highway. Now, imagine that you don’t have any billboards, signs, or posters pointing the way to your site. The only way people can get to you, is if they turn down the right set of streets or are already familiar with the place of your business.
Now imagine that a sales rep walks up to you and offers you free space to advertise. All you have to do is build the billboard, create the sign, put up the posters.
That is exactly what social media is! It is an outlet – a free tool that you can use to strengthen your brand!
There are so many advantages to using social media! Just to name a few:
- Social media helps forge a communication connection between your business and your customers. It makes your business and brand seem more available.
- Social media helps people remember you. When someone clicks on your website and completes whatever task it is that brought them there, chances are they might not come back. Having a presence on Facebook, Twitter, and YouTube (to name a few) helps them remember you AND now armed with the knowledge of your latest promotion – gives them a reason to return!
- Higher conversion rate! Whatever promotion you are running or service you are selling, social media can make these things more accessible. So, if your goal is to grow your member base or hit a certain number on a loan promotion, social media can help you do that!
In summary, social media makes your business more accessible and your brand more recognizable.