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HTML, CSS, PHP, Ajax, Content, Search Engines, web browsers, mobile devices...web development is a complex process.

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Web hosting requires a lot of trust. Trust with your files, messages, and information. You already trust us with your priceless member data; trust us with your web data as well. Our hosting is rock solid, with state-of-the-art servers and around the clock monitoring.

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Professional Services

Web Services Professionals will manage your web site updates. You simply provide the content and we'll optimize it, test it and publish it. Avoid the hassle of managing HTML and browser compatibility. Let our professionals do it for you.

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Auto-Owners Associates Credit Union Launches Brand New Site

Auto-Owners Associates Credit Union New Site Design
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Auto-Owners Associates Credit Union launches a brand new website!

This is the first website for Auto-Owners Associates Credit Union. When we sat down to talk about the design of their site, they stated that they wanted something fresh and simple that would be easy for their members to navigate and easy to find important information.

Their brand new site displays a fresh and simple – mobile-responsive design that includes a sticky navigation – so that members can always find their way. The homepage features rate boxes that show the latest featured rates, a list of services, so that members can quickly find important content, and a banner with a link to the credit union newsletters. The inner-pages allow them to choose between a sidebar layout that shows quick links and a full-width layout where the page content is the only focus. Additional page options include enabling featured rate boxes on the sidebar as well as custom header background images for each page.

Visit Auto-Owners Associates Credit Union Website

Your Website Content: Words that Get People to Pay Attention

 

“Speech has power. Words do not fade. What starts out as a sound, ends in a deed.” – Abraham Joshua Herschel

It’s no secret by now that words have power. We can use words to inspire, anger, project, persuade, motivate, and empower.

In marketing, the words you choose for your website pages or campaigns are incredibly important. As such, you need a good understanding of your industry, audience, company marketing goals and the desired outcome of your campaigns.

List the Benefits First

When people have a good understanding of what they stand to gain by buying whatever it is you are selling, they will be more engaged and open to your message. Therefore, if you start your persuasive copy with words that describe how the user will benefit directly from your product, service, or idea, your conversion rates from casual onlooker to full-on customer will be much higher.

Did you know

As mentioned in our previous article, you should never have a button or link that says “click here”. The reason? It’s better to use actionable words that explain what you want the user to do and why they should do it. For example, if one of the goals for your latest loan promotion on your website is to have people click a button to contact you for more information, you want to use actionable words that accurately engage the user so that they know what it is they are clicking on and for what purpose. You can try something like “Learn More” or “Contact Us for More Information”. By doing this, you give the user a purpose for clicking the button. The other upside? It’s great for SEO.

Speak directly to the user

When you use words like “you” and “your” you are speaking directly to your audience. Speaking directly to your audience is effective because you want to create a relationship between the user and your brand. Digital communication is cold and impersonal at times. That’s why it’s always better to engage your users on a personal level. That is why emotional advertising is an effective marketing technique.

Emotional words you can use in your copy are words like heartwarming, obsessed, luxurious, hilarious, courageous, vital, etc.

Use an active writing voice

When you write copy for your website or a marketing campaign, it’s best to use an active voice and not a passive voice. The reason? It gives your words purpose. It displays ownership and gives your users a sense of purpose when they are reading your words.

Always remember, when writing content, the words you use might start with a sound but you want them to end with an action. Engage your users. Get them to pay attention.

Never say “Click Here”

Don't Use Click Here
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When adding links on a website, one should always consider the content they are facing toward their viewers. A common mistake is to use the text “click here” as an incentive to get the viewer to hit a hyperlink, and there are several reasons why:

  • It doesn’t describe the link being clicked. Even if the surrounding text suggests the other side of the link, it deters readers from selecting it.
  • It’s terrible for screen readers and visually impaired users. If there are multiple “click here” links on a single page, they become indistinguishable from each other.
  • It kills the SEO of your website. Search engines use the link text to identify it’s individualism.
  • If the content of the page needs to be printed out, the sentence containing the link loses its meaning.
  • It looks like spam.
  • It’s outdated. The initial use of “click here” was to show that the text would redirect or open a file when the internet was young and the majority of people were not familiar with internet browsing.

 
Instead, use descriptive context to show your viewers what they are clicking on:

Community First Federal Credit Union Launches New Website

Community First
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Community First Federal Credit Union launched their new website today! The design is a modern design by CU*Answers Web Services. It includes home page sections for rotating banners, membership/loan applications, featured rates, and current news featured by the credit union.  The design is responsive which means it displays nicely on all devices from a phone up to a desktop computer. You can check it out here: https://www.cffcu.biz

Say Hello to United Advantage!

United Advantage NW Federal Credit Union - Website Redesign
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United Advantage NW Federal Credit Union just got a brand new look!

At the start of the redesign, we sat down with Sarah McNeil to discuss their needs and wants for the new site. Their goal was to have a user-friendly, engaging and simple to navigate website. Additionally, they wanted the ability to edit main content easily throughout the site.

Once the brainstorming finished and the main requirements of the new site were laid out, our designer took off on the design, using their unique gradient logo as a jumping point for the new look.  United Advantage’s new site showcases large beautiful banners to promote their products and services, a service-carousel that displays their most popular, new and favorite products, a sticky navigation for desktop and mobile to make sure that visitors can always find their way, and engaging inner-page features.

Take a moment to check out their new look!

WordPress 4.8 – “Evans”

WordPress
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Named after William John Evans, WordPress 4.8 brought in a few new features for us to add into our utility belt.  Here’s what “Evans” gave us.

New Widget Updates
Images can now be added directly into widgets without having to manually enter image URLs. A couple clicks, and your media file is dropped right in. Video widgets now exist and can be added into your front page or sidebar. Audio is now supported and can be converted into a widget, and standard widgets now include rich text formatting.  Read More »