Your website is the digital front line that introduces your brand and your business to the world. Current members visit your site to get the latest information and current promotions as well as online banking. Non-members use your website as a platform to window shop while they are on the search for their financial home. What you display or don’t display on your website, can leave a lasting impression.
Listed below are some essential features that every credit union website should have:
Responsive Web Design with Intuitive Navigation
In 2016, a website that is not responsive (i.e. is able to be viewed and used with ease on any device) will suffer in search results and page ranking with Google and other search engines. With a fixed and unresponsive site, you are losing users as they will be more likely to leave your site in frustration.
A responsive website means that you are able to extend your reach to all users, regardless of the device they choose to view your website with.
In addition to a responsive site, your site’s navigation should be straight-forward and clean. You want to be sure that your website’s navigation is focused so that people can find what they are looking for fast and easy.
Is your website mobile responsive with intuitive navigation?
Despite that we are in a digital age, people still want to deal with people directly.
Make sure that your contact information: physical address (and mailing address if applicable), phone number and email addresses are easy to find. Generally speaking, people will use your website to get some basic information and then will contact you when they are ready for more. Making these essential contact avenues readily available will give your users the impression that you are accessible and that you want their business.
Promotional Space & Focused Marketing
While it might seem like a good idea to put banners and other ad graphics in every pixel of whitespace on your website, this method also leads to user confusion.
Your visitors aren’t sure where to focus their attention, so they are focused on everything, which means they aren’t taking in the important calls to action and time-sensitive promotions.
By giving your website specific promotional spaces while using focused marketing with your content and graphics, you can lead your visitors exactly where you want them to go!
Got a great spring promotion that you think is too good to pass up? Make that a featured promotion on your website’s dedicated promotional spaces.
The Membership Application Process
The Membership Application Process (MAP) should be a fairly streamlined and easy process to walk through on your website. Ease of use and focused steps for your users to take to sign up means a higher conversion rate and more members!
Did you know that CU*Answers offers a great MOP / MAP program? We have created attractive, modern and user-friendly experiences for credit unions to use for new membership sign-up.
Have you incorporated some of these features on your website? What do you find to be the most important feature on your current site?