The code snippet below is for adding a video introducing your members to Money Desktop to your web site. Money Desktop is now an available option inside of It’s Me 247. Read More
The Credit Union Times is reporting that CUNA has applied for a new top level domain name for credit unions. Top Level Domain names or TLDs are the part after the last period in a domain name, like .com or .org. This would be a new one for credit unions.
CUNA applied to be the sponsor for the .creditunion top level domain name. They have not been approved yet by the governing body (ICANN). In addition to the .creditunion domain name, there were nearly 1,300 submissions.
This is similar to the .xxx domain names last year.
CUNA expects that if approved they would start taking domain name registrations (like http://wdmcu.creditunion) in 2013.
No action is required on your part at this time. This is just a heads up that there might be another landrush for domain names next year. CU*Answers Web Services will be watching this closely.
The NCUA finalized the requirements for the official advertising statement in the monthly board meeting early this week. This affects how the NCUA blue box or disclaimer copy is presented on your website. After a cursory review of our hosted websites, we do not believe any changes will be required to your websites.
Carma from Affinity Group shared this article with us, and we wanted to share it with the rest of you.
A better Internet Bank? Who gets it right…
The article talks about how most Financial Institutions focus on the transactional aspect of Online Banking. Read More
Xtend, Inc., a multi-owned cooperative CUSO headquartered in Grand Rapids, Michigan, announced that it plans to roll out a new marketing service later this year in a joint venture with its fellow CUSO CU*Answers. The service, which will carry the CU*Overdrive brand, will be a collaborative effort that combines marketing, consulting, web services, programming, and direct member support from multiple business units of the two CUSOs. Xtends Member Reach and Xtension Call Center business units will spearhead the efforts from an Xtend standpoint, joining forces with the CU*Answers Management Services (CMS) business unit.
According to Xtend President Scott Collins, The goal of CU*OverDrive is to provide a comprehensive annual marketing plan in a can for our credit union partners that leverages the resources we have within our two CUSOs. By helping execute a calendar of professional, full-service marketing campaigns as an extension of the credit union marketing team, we are confident that we can drive member awareness and have a positive impact on credit union profitability. Todays marketplace demands a systematic approach and a variety of channels and that is exactly what CU*Overdrive will provide.
Collins introduced the concept during Xtends recent Annual Stockholders Meeting, including the draft of a marketing calendar that would include a combination of campaigns with savings/thrift, lending, and general industry focus. Campaigns will include consulting, core system configuration, artwork and web content, collaborative printing pricing, and electronic communications with an option to activate inbound/outbound call center support as well.
The CUSO expects to be ready for implementation by the 4th quarter of 2009.
Another thought provoking post from Chris Brogan on the Spectrums of Social Networking.
