What is Mobile-geddon?

The Mysticism of SEO
Click to enlarge

You’ve probably seen in the news that  Mobile-geddon starts this week.  What exactly does that mean?  In short, starting this week, Google search engine results are going to give preferential rankings to sites that are mobile ready.   Your content is still what really gets your site ranked at Google.  This change just means that all things being equal, a site that is mobile ready will get prioritized.

Google is constantly adjusting their ranking algorithms, but this is a big shift.  Google is planning for when users are using their mobile devices more than desktops.

As you read in our 2015 Screen Resolution Review, our credit union sites are still accessed 70% of the time on desktop devices.  However, we’ve seen mobile access trending upwards in the last 18 months and expect this trend to continue.

As part of this, CU*Answers Web Services has been including a responsive web design component in all of our new designs for the last several years.  What is a responsive web design?  In short, it means your website will scale to different screen resolutions using checkpoints enabling you to have one website that you maintain and the content is reflowed to match the size of the device.

It also means, that if CU*Answers Web Services has redesigned your website in the last 3 years, you likely already have a mobile optimized version website.

Google has released a tool for you to check your own site to see how it fares.  Here’s a test of cuanswers.com.  Note that the analysis takes a minute so let it run.

If your site doesn’t have a mobile responsive component, it’s time to consider a redesign.  We have limited redesign slots available, and slots are filled on a first come, first served basis.