The Aftermath of Mobilegeddon

Last year around this time, we posted an article on Google’s upcoming Mobilegeddon, which discussed the coming change of the search platform and the potential of rank penalizing for websites that were not mobile-device friendly.

As of today, 25% of websites that were not mobile-friendly have adopted a mobile web presence.  Meanwhile, the divide between the websites that are mobile-friendly and those that aren’t is growing larger every day.

We know that Google continues to adjust its algorithm to give users the very best and most accurate search results possible.  That is why, Google is tweaking its algorithm once again in what some are calling Mobilegeddon II.  This newest update will happen in May (2016).

Here’s what you need to know:

  • Mobile-friendliness is becoming more of a requirement to rank high on searches done through mobile devices.
  • In May, Google will update it’s mobile algorithm to be a bit more aggressive in terms of SEO and mobile-friendliness.\

How aggressive this newest algorithm update will be, remains to be seen.

The world wide web is always evolving and new standards are put into place to make the user-experience even better and more serviceable. We know that having a solid web presence is important, which is why over the last several years, we at CU*Answers have been incorporating mobile-responsive design components in all of the websites we build.  It is our mission to always keep up to date on the latest technology, so that we can continue to deliver the very best to our clients.

If you have had a website designed from us within the last 3 years, then your website is likely mobile optimized.

Not sure if your website is mobile-device friendly?  Check out this great tool provided by Google!  Simply enter your website’s address in the toolbar and click “analyze”.   Note that the analysis of your website might take a minute.

If your website does not have a mobile presence, then it is time to consider a redesign. We have limited redesign slots available, and slots are filled on a first come, first served basis.

Google Encourages Browser Upgrades

Google_Chrome_iconRecently Google has decided that they will attempt to pressure users to upgrade their browsers. Google is doing this by showing old versions of the Google home page if users are using outdated browsers. Google hopes that users will choose to upgrade their browser to avoid the old home page which lacks modern search features seen in the latest release.

Read the BBC article about Google here.

20 Things I Learned about Web Browsers and the Web

Google has put together a pretty informative introduction to Web Browsers and the technologies that make up the web.  The book itself is written in every-man English but covers some pretty in-depth topics that we Web Professionals have to think about everyday.  If you are interested in the web, or just learning more about what we in Web Services do everyday, this is a good introduction.

The catch is that you need to have a “modern” browser to view the neat website.  If you don’t have one (like you are stuck on Internet Explorer – it works in IE9) you can download the PDF for reading.