Color Psychology and Your Website

There is some psychology behind marketing and design where color choice is concerned.

Your website is an important tool for your organization, used to represent your brand. The colors you use on your website and web ads help to communicate your message just as effectively as the actual text you use.

Did you know?

Color has meaning and the power to compel users to click, purchase or pay closer attention! Color also has the power to repel users away from your site or web ad, so choose them wisely!

What do the colors mean?

Red: passion, love, danger, warning, excitement, impulse, action, anger

Orange: comfort, creativity, celebration, fun, youth

Yellow: curiosity, playfulness, happy & cheerful

Green: health, wealth, growth, nature

Blue: stability, loyalty, calm, freedom, peace, trustworthiness

Purple: royalty, justice, fantasy, luxury

Brown: earth, nature, primitive, comfort, strength

White: innocence, purity, cleanliness, simplicity

Black: mystery, power, elite, elegance

When choosing colors for your website or web ad, always be mindful of your target audience and the nature of your organization. Think about the kind of message you want to convey to your visitors. What is your ultimate goal when they visit your site or see your ad? Then, choose the colors that offer the best representation of your goal.

Looking for color inspiration? Check out ColourLovers and ColorJack for palettes and inspiration galore!