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This is a basic accessibility principle. When you are providing a link to another resource, your link text should be informative about what is being linked. Consider if you were a user who utilizes a screen reader to browse the website. Having the screen reader simply read “click here” offers no context about what the link is about.
The W3C (who is the consortium that makes the Web Content Accessibility Guidelines (WCAG) has a few resources explaining how simply writing “Click Here” can be an accessibility concern. A general overview is at the W3C Tips for Webmasters and a more in depth explanation is offered when explaining the success criteria for the WCAG 2.2.
Personally, I do prefer the action verb used in the link text, which the W3c advises against, but the UK Home Office supports. I believe allowing verbs in the text creates a more call to action feeling for the link. Note that not including the verb is only offered as a webmaster tip and is not mentioned in the actual success criteria, so you can likely use your own judgement on this for now. (Note: this is my opinion and not accessibility advic.e)
Need help with accessibility on your website? Did you know that CU*Answers Web Services has an accessibility expert on staff? Check out our Web Quality Assurance options in the CU*Answers Store.
