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Google has been talking about killing third-party cookies in Chrome for a few years. They were even on the verge of turning on their cookie replacement a year ago. Now, it seems all of that has been tossed aside and Google will reportedly be exploring new privacy tactics for users to self manage their options. Citing feedback from regulators, publishers, developers, and individuals in the advertising industry. Google says that, while the company still believes it can strike a balance between the online ad marketplace and user privacy, somehow. Yet, how that will work has been worked out yet.
Disabling tracking cookies is the default setting for Mozilla Firefox and Apple Safari.