Why Your Links Should Never Say “Click Here”

Have you ever made a link that says “click here for details” or “download this file HERE?” Well, stop it. Not only does a generic “click here” link create unnecessary usability and accessibility hurdles for users with disabilities but it hurts your SEO efforts. UX Movement has a great piece detailing various ways in which you’re doing yourself a disservice by not using descriptive link text as well as several helpful suggestions on how to improve your linking techniques. By linking to nouns, linking to specifics, and placing your links at the end of sentences, you can vastly improve your usability and SEO.