10 Principles of Effective Web Design

SmashingMagazine.com posted an article containing many good thoughts on effective web design. A few of my favorite tidbits were about following web conventions where possible to make things easier on visitors, about keeping things simple, and above all, that your content is the most important part of your site to your users – making it easy to digest will make them happier. What do you think? Tell us in the comments.