BCS Community Credit Union Has a Brand New Design

BCS Community Credit Union Website image

BCS Community Credit Union’s new website is now live!

The new website displays a refocused design that is modern, airy, easy to navigate, with an emphasis placed on content and being a solid resource for credit union members.

Some of the new features of the site include a rotating banner that stretches across the full width of the screen and easily adapts to any screen size, mobile responsive focused design, built-in alerts, a credit union blog, featured rates, and featured news items.

Congratulations on your new website, BCS Community Credit Union!

Take a look at the new site!

Read the New BCS Community Blog

Auto-Owners Associates Credit Union Launches Brand New Site

Auto-Owners Associates Credit Union New Site Design

Auto-Owners Associates Credit Union launches a brand new website!

This is the first website for Auto-Owners Associates Credit Union. When we sat down to talk about the design of their site, they stated that they wanted something fresh and simple that would be easy for their members to navigate and easy to find important information.

Their brand new site displays a fresh and simple – mobile-responsive design that includes a sticky navigation – so that members can always find their way. The homepage features rate boxes that show the latest featured rates, a list of services, so that members can quickly find important content, and a banner with a link to the credit union newsletters. The inner-pages allow them to choose between a sidebar layout that shows quick links and a full-width layout where the page content is the only focus. Additional page options include enabling featured rate boxes on the sidebar as well as custom header background images for each page.

Visit Auto-Owners Associates Credit Union Website

Your Website Content: Words that Get People to Pay Attention

 

“Speech has power. Words do not fade. What starts out as a sound, ends in a deed.” – Abraham Joshua Herschel

It’s no secret by now that words have power. We can use words to inspire, anger, project, persuade, motivate, and empower.

In marketing, the words you choose for your website pages or campaigns are incredibly important. As such, you need a good understanding of your industry, audience, company marketing goals and the desired outcome of your campaigns.

List the Benefits First

When people have a good understanding of what they stand to gain by buying whatever it is you are selling, they will be more engaged and open to your message. Therefore, if you start your persuasive copy with words that describe how the user will benefit directly from your product, service, or idea, your conversion rates from casual onlooker to full-on customer will be much higher.

Did you know

As mentioned in our previous article, you should never have a button or link that says “click here”. The reason? It’s better to use actionable words that explain what you want the user to do and why they should do it. For example, if one of the goals for your latest loan promotion on your website is to have people click a button to contact you for more information, you want to use actionable words that accurately engage the user so that they know what it is they are clicking on and for what purpose. You can try something like “Learn More” or “Contact Us for More Information”. By doing this, you give the user a purpose for clicking the button. The other upside? It’s great for SEO.

Speak directly to the user

When you use words like “you” and “your” you are speaking directly to your audience. Speaking directly to your audience is effective because you want to create a relationship between the user and your brand. Digital communication is cold and impersonal at times. That’s why it’s always better to engage your users on a personal level. That is why emotional advertising is an effective marketing technique.

Emotional words you can use in your copy are words like heartwarming, obsessed, luxurious, hilarious, courageous, vital, etc.

Use an active writing voice

When you write copy for your website or a marketing campaign, it’s best to use an active voice and not a passive voice. The reason? It gives your words purpose. It displays ownership and gives your users a sense of purpose when they are reading your words.

Always remember, when writing content, the words you use might start with a sound but you want them to end with an action. Engage your users. Get them to pay attention.

Say Hello to United Advantage!

United Advantage NW Federal Credit Union - Website Redesign

United Advantage NW Federal Credit Union just got a brand new look!

At the start of the redesign, we sat down with Sarah McNeil to discuss their needs and wants for the new site. Their goal was to have a user-friendly, engaging and simple to navigate website. Additionally, they wanted the ability to edit main content easily throughout the site.

Once the brainstorming finished and the main requirements of the new site were laid out, our designer took off on the design, using their unique gradient logo as a jumping point for the new look.  United Advantage’s new site showcases large beautiful banners to promote their products and services, a service-carousel that displays their most popular, new and favorite products, a sticky navigation for desktop and mobile to make sure that visitors can always find their way, and engaging inner-page features.

Take a moment to check out their new look!

Muskegon Federal Credit Union Gets a New Look!

Muskegon Federal Credit Union - website Homepage

Congratulations to Muskegon Federal Credit Union on the launch of their brand new website!

When we sat down with Muskegon Federal Credit Union initially to talk about the design and build of their new site, they noted that they wanted something easy to navigate, mobile responsive, easy to edit and would allow for them to showcase their services and promotions.

The new site features a clean design that uses SVG images and font icons for clearer graphics on high-resolution displays. In addition,  the site includes a sticky navigation, which gives users full access to the menu even when scrolling on pages with heavy content,  as well as ease of finding their routing number, phone number and the ability to contact or apply for a loan, as these items display on every page. The front page features online banking login, a full-width banner to showcase their latest promotions as well as a News & Information section, which focuses on the credit union’s most popular services.

Head on over to their new site to check it out!

Wordfence Launches New Security Feature: Real-Time IP Blacklist

WordFence

We are happy to report that Wordfence has just launched a new security feature for its premium customers – real-time IP blacklist! This new feature will work to block thousands of malicious IPs from hacking your WordPress website. This will significantly cut the risk of your site being hacked and will lighten your website load times and improve site performance as well.

Over the past year, the developers at Wordfence have heavily monitored, collected, and analyzed data from malicious hacking attempts on WordPress websites. They were able to use these results to build a new security feature that will immediately find malicious IPs and block them instantly.

When a potential attacker is blocked from the website that is using Wordfence, this is what they will see:

If a legitimate visitor gets blocked, they are able to report the false positive by clicking on the “Report Problem” button and then copying & pasting the encoded text into the report. The Wordfence response team receives the report and responds quickly to record and fix the false-positive.

This new real-time IP blocking feature enhances Wordfence as it works to prevent attacks. If an IP that is on the blacklist attempts to get access to your site, it becomes blocked from your site permanently and immediately. This means the malicious attacker can’t access anything on your site or use site and server resources.

Keeping your website secure is one of our top priorities and we couldn’t be happier with this new feature from Wordfence!