5 Ways to Enhance Your Credit Union Website

Comparison Charts & Product Finders

With all of the services offered on a CU website it can be difficult for a website visitor to find or differentiate the product or service that is right for them. This is where comparison charts come in handy.

Branded Blog

A blog is a great tool for credit union websites not only for your visitors but for search engine results to help bring more visitors in the long run. By delivering fresh new content on your site, you’re keeping everything up to date and allowing google to index your site and find keywords that will help people find your site. A good blog idea is to provide useful information to your visitors. Financial Education content would be a good option as it is extremely valuable content that your readers will find useful.

Financial Calculators

Incorporating calculators into your website is a useful tool that will improve the overall experience the user has on your website. When buying a home, or a new car many members or potential clients have factors to be considered and compared and having calculators will make that much easier for them.

Quick Links

Quick links are a very useful option to add to any website. It helps keep the site organized and concise. Adding links such as loan rates, or online applications or web forms will help your users navigate to the things they are looking for much easier.

Online Applications & Forms

Banks and credit unions are increasingly integrating online applications and forms on their websites. Online applications allow users to apply for an account or a loan anytime and anywhere they want, making it convenient and increasing the chances of conversion. And when users aren’t ready to take action but are interested in more information, forms provide a simple, secure way to inquire about a product or service, which generates leads for your financial institution.

Debunking CSS Performance Myths

Certain CSS Selectors are no longer as much of a performance concern as many developers may have once thought. With the ever-changing browser landscape we know that browsers are now faster and smarter than ever before.

Here is a list of the common CSS Selectors in order from lightest to heaviest and as we can see at one point it would have been recommended to avoid such selectors.

 

Rank Selector
1. ID
2. Class
3. Tag
4. General and adjacent sibling
5. Child and descendant
6. Universal
7. Attribute
8. Pseudo-classes and elements

 

Now, however, we don’t really have to worry about selector performance. As mentioned above browsers have evolved. Actually, Google doesn’t even worry about it anymore. A good tool to measure website performance is Google’s Page Speed Insights. In 2013 Google actually removed the common “Use efficient CSS selectors” rule. Keeping optimized images, leveraging browser caching, and minifying internal and external files is much more important when it comes to performance boosts on a website.

1st Community Federal Credit Union Updates Their Website

1st Community Federal Credit Union has launched a new website today. The new website has a modern and responsive design which looks great on all types of devices. The colors are consistent with the previous site, staying loyal to the red and blue scheme. The home page features rotating banners for featured promotions. It also utilizes a custom “featured offers” section for members to browse through; large red rotating services buttons, a featured rates area and a “News Headline” section toward the bottom.  Take a look at their new website: https://1cfcu.org/

 

Three Challenges of the Modern Web Developer

 

Website Accessibility
Accessibility is an important issue that can produce damaging repercussions when overlooked. It is a challenge that Web Developers must strive to meet, so that each page built is accessible to every visitor. Website accessibility is a legally complicated issue because it varies from one country to another. Following these best practices will most likely help a developer come out with good results.

 

Evolving Security Threats
Security can be a concerning topic for the modern developer as hackers are constantly finding new and more sophisticated exploits. Keeping up with these security issues can be pretty exhausting. Its important to make sure that data sensitive sites are monitored on a pretty consistent basis. It’s also good to make sure that the site and its plugins stay updated as well as its core files.

 

Performance
Performance, as with usability, is also something Web Developers have to constantly keep in mind. Every action we take during development has the potential to impact the performance of the finished site. Images are a particular area that should never be overlooked. Large image files impact website performance immensely.  Using large image files in the early development stage; even just for testing purposes can come back to haunt later. Its a good idea to make sure that all the images used for a site are compressed and optimized for web use. Also, using CDN’s  (Content delivery network’s) can help limit the number of resources used on the server, when not using CDN’s its a good idea to keep all external JavaScript and CSS files minified. Another performance tool to consider when developing a website is the utilization of browser caching. All in all, it can be a time consuming task to make sure all of these things are considered and tested, however it is important to have well performing websites for usability, as well as SEO (search engine optimization).

 

Certainly, web developers aren’t just creating a pretty looking website. The modern developer must think of things like security, accessibility, and performance measures just to name a few. Luckily, most developers strive to be up to date with the ever-changing field of technology.