Read More to read my take on it and watch the presentation.

Some Social Media Sites

You’ve heard about Social Media. You may even understand what it is. Even still, this presentation is a good introduction to why you should care. Like the presentation says, the Social Media train is already boarding and leaving with or without you and your brand.

Why You Should Care

You need to get new blood into your membership. Traditional advertising is not going to reach this audience. From the article “only 14% of people trust advertisements versus 78% trust the recommendation of a friend.” So, how do you get into this conversation? The answer is Social Media.

Fundamental Change

Social Media is fundamental change in the way we participate on the web. Its not a brochure-ware world anymore. Sure you need the marketing collateral, but you really need to engage your membership. You need to get in on the discussion and the conversation.

How do you start, you ask?

Just do it. Get your feet wet by trying a Social Media site. Lurk for a while. See how it operates. Every Social Media site makes it easy to get in and get involved. Once you are in and involved you will see how you can use these tools to market. The key is to be honest, be direct.

Presentation

Here’s the presentation. Again, its a little racey, but edited. Please check it out. Then contact us. Web Services Team Members are active in a variety of different Social Media sites. Talk to us, lets get in the conversation together.

Thanks Matt Davis for the tip.