A better Internet Bank? Who gets it right…

The article talks about how most Financial Institutions focus on the transactional aspect of Online Banking.  They dwell on the fact that a member wants to get in, work with their finances and get out.  While this is true, you are also missing an opportunity to target marketing to an existing member.  This is a member who already has an active relationship with you (otherwise they would not be in Online Banking) and you have information about this member to fine tune the marketing.

CU*Answers is already working to address this new marketing vector.  Today, you can market inside It’s Me 247 Online Banking with e-Info Banners from Xtend.  In the next year you’ll be able to really target a member with Smart Promos.  Teams are also discussing how a Next Suggested Product Engine would work in It’s Me 247 Online Banking and also including CU*OverDrive banners.

Read the article and if you have other ideas, let us here them in the comments.  Also, if you find other great articles like this, please share them with us.

Update:  Some marketing collaterals have been published.

Please feel free to contact us with any further questions.

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Adding the Online Banking Login to your webpage is easy and we’ve made this simple tool to make it even easier.

This is the new URL and all sites need to make this change on 9/16/2008.

SiteControl sites should use the SmartTag Snippet for Online Banking.

1. You’ll have to have javascript enabled in your web browser. If you don’t know, you probably do.
2. Enter your ARU/Online Banking ID in the box below.
3. Pick the button colour and style you want.
4. And voila! The source code for your website is automatically generated at the bottom.

Just copy the source code and paste it in your web site.

It’s that easy. If you have questions or problems, feel free to contact us.

Note: you can also link directly to the Online Banking Community using this snippet.

IMPORTANT: Remember that when it asks for your ARU/Online Banking ID this is NOT the same as your CUID for CU*BASE.  This refers to the ID that members use to get into audio response (unless you have a custom, direct 800 number), or if they go directly to online banking without going to your website, it’s the CUID they have to enter in order to log in.  Contact a Client Service Representative if you do not know what this ID is.

ARU/Online Banking ID

Your code to copy and paste will appear below