Carma from Affinity Group shared this article with us, and we wanted to share it with the rest of you.
A better Internet Bank? Who gets it right…
The article talks about how most Financial Institutions focus on the transactional aspect of Online Banking. Read More
We’re getting several emails about adding Opt-In forms to Credit Union websites in response to Reg E. At this time, we are asking everyone to sit tight. We suggest you read up on what CU*Answers and our partners, such as Xtend, are preparing in response to Reg E. There is information online in the CU*Answers Kitchen. Additional information is presented in a recorded webinar at Ondemand.cuanswers.com. We are also preparing marketing collateral for your to use in statements, e-statements, e-Info, in your lobby and on your website. In the end, members will be able to opt-in via It’s Me 247 Online Banking. We would expect more information to be announced at Leadership Conference. We know this is a large and pressing concern for Credit Unions. But rest assured, CU*Answers is working on it and will have a solution well within the time frame.
Update: Some marketing collaterals have been published.
Please feel free to contact us with any further questions.
From the CU*Answers Newsstand.
Mike Escudero, a Filene 30 Under 30 member, makes an interesting observation about Credit Union web site design:
We only design our sites for existing members. Not a bad idea, as our number one mission is to serve members, but here’s the thing. We started tracking Web traffic at my credit union recently and found that people were really only visiting our site to log into Online Banking to check account balances, pay bills and move money around. Virtually no one was visiting our site to learn about accounts.