CU*Answers Web Services » Marketing http://ws.cuanswers.com Fri, 13 Jan 2012 19:59:15 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 NCUA Finalizes Changes to Its Advertising Rules http://ws.cuanswers.com/2011/05/24/ncua-finalizes-changes-to-its-advertising-rules/ http://ws.cuanswers.com/2011/05/24/ncua-finalizes-changes-to-its-advertising-rules/#comments Tue, 24 May 2011 14:39:25 +0000 David Damstra http://ws.cuanswers.com/?p=5064 The NCUA  finalized the requirements for the official advertising statement in the monthly board meeting early this week.  This affects how the NCUA blue box or disclaimer copy is presented on your website.  After a cursory review of our hosted websites, we do not believe any changes will be required to your websites.

Read the original article.

]]> http://ws.cuanswers.com/2011/05/24/ncua-finalizes-changes-to-its-advertising-rules/feed/ 0 Marketing to your online bankers http://ws.cuanswers.com/2010/08/24/marketing-to-your-online-bankers/ http://ws.cuanswers.com/2010/08/24/marketing-to-your-online-bankers/#comments Tue, 24 Aug 2010 15:21:12 +0000 David Damstra http://ws.cuanswers.com/?p=4726 Carma from Affinity Group shared this article with us, and we wanted to share it with the rest of you.

A better Internet Bank? Who gets it right…

The article talks about how most Financial Institutions focus on the transactional aspect of Online Banking.  They dwell on the fact that a member wants to get in, work with their finances and get out.  While this is true, you are also missing an opportunity to target marketing to an existing member.  This is a member who already has an active relationship with you (otherwise they would not be in Online Banking) and you have information about this member to fine tune the marketing.

CU*Answers is already working to address this new marketing vector.  Today, you can market inside It’s Me 247 Online Banking with e-Info Banners from Xtend.  In the next year you’ll be able to really target a member with Smart Promos.  Teams are also discussing how a Next Suggested Product Engine would work in It’s Me 247 Online Banking and also including CU*OverDrive banners.

Read the article and if you have other ideas, let us here them in the comments.  Also, if you find other great articles like this, please share them with us.

]]> http://ws.cuanswers.com/2010/08/24/marketing-to-your-online-bankers/feed/ 0 CUSO Shifts into “CU*OverDrive” http://ws.cuanswers.com/2009/08/03/cuso-shifts-into-%e2%80%9ccuoverdrive%e2%80%9d/ http://ws.cuanswers.com/2009/08/03/cuso-shifts-into-%e2%80%9ccuoverdrive%e2%80%9d/#comments Mon, 03 Aug 2009 13:03:47 +0000 admin http://cuasterisk.com/?p=1090 Xtend, Inc., a multi-owned cooperative CUSO headquartered in Grand Rapids, Michigan, announced that it plans to roll out a new marketing service later this year in a joint venture with its fellow CUSO CU*Answers. The service, which will carry the CU*Overdrive brand, will be a collaborative effort that combines marketing, consulting, web services, programming, and direct member support from multiple business units of the two CUSOs. Xtends Member Reach and Xtension Call Center business units will spearhead the efforts from an Xtend standpoint, joining forces with the CU*Answers Management Services (CMS) business unit.

According to Xtend President Scott Collins, The goal of CU*OverDrive is to provide a comprehensive annual marketing plan in a can for our credit union partners that leverages the resources we have within our two CUSOs. By helping execute a calendar of professional, full-service marketing campaigns as an extension of the credit union marketing team, we are confident that we can drive member awareness and have a positive impact on credit union profitability. Todays marketplace demands a systematic approach and a variety of channels and that is exactly what CU*Overdrive will provide.

Collins introduced the concept during Xtends recent Annual Stockholders Meeting, including the draft of a marketing calendar that would include a combination of campaigns with savings/thrift, lending, and general industry focus. Campaigns will include consulting, core system configuration, artwork and web content, collaborative printing pricing, and electronic communications with an option to activate inbound/outbound call center support as well.

The CUSO expects to be ready for implementation by the 4th quarter of 2009.

Download Press Release

]]> http://ws.cuanswers.com/2009/08/03/cuso-shifts-into-%e2%80%9ccuoverdrive%e2%80%9d/feed/ 0 Chris Brogan – Spectrums of Social Networking http://ws.cuanswers.com/2008/07/22/chris-brogan-spectrums-of-social-networking/ http://ws.cuanswers.com/2008/07/22/chris-brogan-spectrums-of-social-networking/#comments Tue, 22 Jul 2008 14:34:07 +0000 David Damstra http://ws.wesconet.com/?p=350 Another thought provoking post from Chris Brogan on the Spectrums of Social Networking.

I like how Chris simplifies the spectrum from hands off banner ads — maybe they click maybe they don’t — all the way through full relationship marketing with individualized communications.


Banner ads — small groups — content marketing — relationship marketing.

How engaged are you? Are you using social networking to communicate with your members? SiteControl blogs? Facebook? Member Reach?

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