development

HTML, CSS, PHP, Ajax, Content, Search Engines, web browsers, mobile devices...web development is a complex process.

One stop for all your web development and hosting needs.

Learn More

hosting

Web hosting requires a lot of trust. Trust with your files, messages, and information. You already trust us with your priceless member data; trust us with your web data as well. Our hosting is rock solid, with state-of-the-art servers and around the clock monitoring.

Learn More

website updates

Web Services Professionals will manage your web site updates. You simply provide the content and we'll optimize it, test it and publish it. Avoid the hassle of managing HTML and browser compatibility. Let our professionals do it for you.

Learn More

3 Secrets to Effective SEO Copywriting for Your Website

Last week, we discussed the 5 ways you can prep your website for SEO success. The very first item on that list is content. Since the reason for search engine existence in the first place is to organize information and present a bridge from the user to the website and vise versa; the words, sentences and phrases that you use on your site are everything.

Imagine that the search engine is the bridge.  The user is at one end of the bridge and your website is at the other end.  Now imagine that the planks on the bridge are made from the text that you use on your website.  Your goal, is to get users to walk across the bridge to visit your website.  What words do you use to prompt them to cross?

As you probably already know, copywriting is the art of constructing written copy and presenting it to the public through digital media or print.  SEO copywriting is writing copy for your website that will rank well in search engines and make your website easily found.  Copywriting is a marketing strategy that has been long-proven to be effective.

Listed below are the 3 secrets to effective SEO copywriting for your website:

 

1. More Content

Blogs and news sites typically rank sky-high in search engines. Why? Because they are content machines! Adding a blog or news area to your site and then making an effort to regularly add posts will enhance the rank and visibility of your sites in search engines.

2. Know your Audience and then Answer their Questions

Typically, when we search for something on the web, we ask in the form of a question. Think of some of the questions that your credit union members or potential members might ask and then post articles about those questions. This is a great strategy because it helps your website visitors get to know your organization better all while helping you rank higher on Google!

3.  Grab their Attention.  Write Headlines that Engage

Let’s say that you have written a great article that you are sharing through various social media outlets (Facebook, Twitter, etc.) and your hope is that the article gets a lot of attention…maybe even goes viral.  The best way to do that is by writing a headline to your article that engages them and prompts them to click! Chris Garrett from Authority Blogger has shared a great resource with the masses called 102 Headline Writing Formulas. If you get a chance, check it out.

 

 

 

5 Ways You Can Prep Your Website for SEO Success!

Behind the success of every great website lies a great SEO structure.  Implementing good SEO practices and structure to your website is likened to having a great marriage, the more effort you put into it, the better it gets!

Listed below are 5 ways you can prep your website for SEO success:

1. Content

As you may know by now, content is king.  Having well-written website pages filled with rich and engaging content is important to your audience.  Another important aspect to having rich content on your site is making sure that you are always posting fresh content.  Google and other search engines will crawl your site more often if you offer fresh and updated content.  Also, make sure that your content contains relevant keywords and keyphrases to your website and your business.

2. Website Architecture

Create a search-engine crawl-friendly site by making sure that your website URLs are short and readable (ex:  mysite.com/resources).  Additionally, If you have a robots.txt file, make sure that there are no directives in the file that would block search engines from crawling your site.  Finally, make sure that your website works well across all devices — not just for the desktop.

3. Headers

Make sure that your header tags (ex: h1, h2, h3, h4, h5) contain relevant keywords.  For example, your H1 tag should contain a headline that tells the reader and the search engine what the page is about.  Google’s algorithm gives a slight boost to those sites that use header tags.  Even though HTML5 supports the idea that you can have more than one H1 element on each page of your website, it is still considered better practice to only have one H1 element per page (typically the title of the page).

4.  Define your Images

It is important to add alt tags to each image you have on your site (ex: alt=”image description”).  Not only does this make your website more handicap accessible, it’s also another attribute that Google and other search engines look for when indexing and ranking websites.  Additionally, you will want to make sure that the file names to your photos are clear as to what the photo is (ex: red-balloons.jpg).

5.  Keywords

Do your keyword research!  Implement relevant keywords and keyphrases into your content and meta descriptions on your website pages.  There are many keyword tools available that can help you with your research.  They are simple to use too!  You can simply plug the keywords in to the search tool and see how they rank and what your competition is.  Google Adwords has a keyword planner tool that is free to use.  Additionally, you can search for “free keyword tool” and a number of options come up.

Having relative keywords show up in your content is a great way to be found in searches!

Want to learn more?  searchengineland.com has a great Infographic entitled “The Periodic Table of SEO Success Factors“.

 

It’s Finally Happening! People are Ditching IE

Internet Explorer 10
Click to enlarge

Internet Explorer had been the most widely used browser for a long time.  Then, other browsers like Firefox and Chrome came along and took away some of the popularity of IE.

Steadily, the number of IE users has been reduced to a mere 13.38% of the entire population of internet users.  For the first time, Internet Explorer usage has dipped below Firefox in popularity.  Firefox currently stands at a fairly steady 14.68%.

The reigning champion?  Google Chrome!  The Chrome browser currently holds the title as most popular browser as 55.3% of all internet users have chosen Chrome as their browser of choice.

It has been reported that IE may indeed fall off the face of the digital earth as soon as May 2016 unless something drastic changes.

While Firefox and Chrome embraced technology-forward ideas like auto-updates, evolving but consistent web standards and an open-source concept that allowed for users to develop addons, themes and other features to enhance the browsing experience, Internet Explorer stood staunch in it’s stance to only release new versions with each Windows release up until much recently.

For more information, check out this article on Gizmodo and the current browser-usage stats for February, 2016.

 

Network Maintenance 3/9

maintenance
Click to enlarge

On Wednesday morning, March 9, from 4-8 AM ET, we will be performing internal network maintenance. During this time, there may be brief network interruptions to the following services:

  • CU*Talk audio response and our phone system
  • It’s Me 247 online and mobile banking
  • CU*CheckViewer check images
  • eDOC applications
  • Hosted web/mail sites and cuanswers.com
  • AnswerBook
  • CU*Spy
  • RAS/VPN/remote access

Homestead Federal Credit Union Launches New Website

Homestead Federal Credit Union home page
Click to enlarge

Homestead Federal Credit Union launched a new website design today. The new design is responsive, provides rotating banners, provides scrolling featured items and direct login from desktop computers or mobile devices to It’s Me 247. Their new website greatly improves member experience by providing a site that can be used on any device with well organized content. Take a look at their new design: http://homesteadfcu.com/

Congratulations to Homestead Federal Credit Union for improving their member experience by updating to a modern, responsive website design!

Port City Federal Credit Union Launches New Website

screenshot
Click to enlarge

Congratulations to Port City Federal Credit Union on the launch of their new website! The new website is based on our WordPress with SiteControl platform. The new design is responsive and has many great features such as the direct login widget, rotating banners, and integrated Google Maps. This new website greatly improves member experience by providing a modern website that will work on any device! Check it out here: https://portcityfcu.com/