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Web hosting requires a lot of trust. Trust with your files, messages, and information. You already trust us with your priceless member data; trust us with your web data as well. Our hosting is rock solid, with state-of-the-art servers and around the clock monitoring.

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Web Services Professionals will manage your web site updates. You simply provide the content and we'll optimize it, test it and publish it. Avoid the hassle of managing HTML and browser compatibility. Let our professionals do it for you.

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4 Essential Features for Your Credit Union Website

Your website is the digital front line that introduces your brand and your business to the world. Current members visit your site to get the latest information and current promotions as well as online banking. Non-members use your website as a platform to window shop while they are on the search for their financial home. What you display or don’t display on your website, can leave a lasting impression.

Listed below are some essential features that every credit union website should have:

Responsive Web Design with Intuitive Navigation

In 2016, a website that is not responsive (i.e. is able to be viewed and used with ease on any device) will suffer in search results and page ranking with Google and other search engines. With a fixed and unresponsive site, you are losing users as they will be more likely to leave your site in frustration.

A responsive website means that you are able to extend your reach to all users, regardless of the device they choose to view your website with.

In addition to a responsive site, your site’s navigation should be straight-forward and clean. You want to be sure that your website’s navigation is focused so that people can find what they are looking for fast and easy.

Is your website mobile responsive with intuitive navigation?

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Contact Information

Despite that we are in a digital age, people still want to deal with people directly.

Make sure that your contact information: physical address (and mailing address if applicable), phone number and email addresses are easy to find. Generally speaking, people will use your website to get some basic information and then will contact you when they are ready for more. Making these essential contact avenues readily available will give your users the impression that you are accessible and that you want their business.

Promotional Space & Focused Marketing

While it might seem like a good idea to put banners and other ad graphics in every pixel of whitespace on your website, this method also leads to user confusion.

Your visitors aren’t sure where to focus their attention, so they are focused on everything, which means they aren’t taking in the important calls to action and time-sensitive promotions.

By giving your website specific promotional spaces while using focused marketing with your content and graphics, you can lead your visitors exactly where you want them to go!

Got a great spring promotion that you think is too good to pass up? Make that a featured promotion on your website’s dedicated promotional spaces.

The Membership Application Process

The Membership Application Process (MAP) should be a fairly streamlined and easy process to walk through on your website. Ease of use and focused steps for your users to take to sign up means a higher conversion rate and more members!

Did you know that CU*Answers offers a great MOP / MAP program? We have created attractive, modern and user-friendly experiences for credit unions to use for new membership sign-up.

Learn more about MAP

Learn more about Custom Branding, MAP & MOP


Have you incorporated some of these features on your website? What do you find to be the most important feature on your current site?

Network Maintenance April 9th, 2016

On Tuesday, April 19th starting at 12:00 AM, we will begin the monthly patch process for all the servers on the CU*Answers network.

  • CU*Talk audio response and our phone system
  • It’s Me 247 online and mobile banking
  • CU*CheckViewer check images
  • eDOC applications
  • Hosted web/mail sites and cuanswers.com
  • AnswerBook
  • CU*Spy
  • RAS/VPN/remote access

 

Mountain River Credit Union Launches New Website

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Congratulations to Mountain River Credit Union on the launch of their new website! The new website is based on our WordPress with SiteControl platform. The new design is responsive and has many great features such as the direct login widget, inside page related navigation, and integrated Google Maps. This new website greatly improves member experience by providing a modern website that will work on any device! Check it out here: https://www.mountainrivercu.org/

3 Image Formatting Mistakes to Avoid on your Website

We’ve already established that well-written content on your website is the key to SEO success but sometimes it takes more than that to draw your audience in and entice them to stay. They say that a picture is worth a thousand words. On your website this is especially true because that picture could turn a casual lurker into a lifelong member.

Adding images to your website is essential because it helps you communicate to your audience more effectively. Some people are very visual and so when they get hit with a wall of words, it can be overwhelming. That is why the use of imagery is one of the most powerful tools used in marketing today.

However, while images are powerful and essential, they can’t be effective if they aren’t displayed correctly on your website. Listed below are the top 5 image formatting mistakes to avoid:

1. Uploaded images are not optimized for web

Uploading images that are not optimized for the web can be an issue that slows down your website and increases load time. This happens because the file size of the image used is simply too large.

Helpful Tip:  If you have an image editing tool such as Photoshop, you will be able to optimize your images for the web easily.

2. Uploaded image is not displaying correctly

If you upload an image to your website and it looks blurry, then that can mean one of two things:

    • The resolution for the image is incorrect: You will want to make sure that you have an image resolution of 72 ppi to 120 ppi. Unlike print design, you can get away with a much lower resolution for the web.

 

  • The original image was small and re-sized larger. Many times, when you take a smaller image and make it bigger, it doesn’t always work out as the resolution for the original image was low and the image itself is not in a vector format. That means, when you size it up, it takes the ppi resolution that it has and stretches the pixels thereby making the picture blurry.

 

Helpful Tip: For the sake of image quality, it is much better to reduce the size of a large image and place it on your website than to take a smaller image and increase it in size.

3. The image looks disproportionate

You found the perfect image for your website but it is portrait and you need a landscape image. So, you decide to re-size the image so that it is wider instead of taller. When you upload it on your site, you notice that it looks odd.

Helpful Tip: Before you look for an image for your website, be sure to decide whether you want it to be in portrait format or landscape format. If you find a very large image you can sometimes crop it to the desired format (depending on the image), but I have found that it is easier to know which format you need before you find the image, that way you don’t have to deal with that hassle later on.

 

SEO Tip for Images - Lightbulb IconSEO Tip for Images: Don’t forget to give your images alt tags with descriptions when you upload them. Not only does this make your images more accessible for handicap users, it also adds to your website search engine optimization and helps your site rank higher in searches!

Hosted Sites Updated to WordPress 4.5

WordPress
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The latest greatest WordPress version 4.5 “Coleman” has been deployed on our hosted WordPress sites.  For more details, read the press release.

Celebrating Financial Literacy

The month of April is both Financial Literacy Month and Youth Savings Month.  In celebration, the Disclosures have released a new animated video entitled “The Tale of Kidd Silver, the Savviest Pirate to ever Sail the Seas”

Without further ado, here is the video.  Enjoy!