Harsh Truth #4:
If you build a website for everyone, it will appeal to no one.
This is just one of the 10 Harsh Truths About Corporate Websites detailed in a great piece this week by Smashing Magazine. While the main focus of these “truths” are problems of large organizations, many of these same issues and considerations hold universal merit, regardless of an organization’s size.
If you’re thinking about a complete digital makeover or just updating the look/feel of your site, or even if you’ve already begun that process, give this article a quick read. It’ll be well worth the time spent and will give you some great insights to consider.
