Chris Brogan – Spectrums of Social Networking

Another thought provoking post from Chris Brogan on the Spectrums of Social Networking.

I like how Chris simplifies the spectrum from hands off banner ads — maybe they click maybe they don’t — all the way through full relationship marketing with individualized communications.


Banner ads — small groups — content marketing — relationship marketing.

How engaged are you? Are you using social networking to communicate with your members? SiteControl blogs? Facebook? Member Reach?

One Comment

  1. Posted July 23, 2008 at 7:41 am | Permalink

    Here is a related article: http://opensourcecu.com/articles/2008/7/22/social-media-and-time-management

    Check out the comments. MidState Educator’s CU’s Danielle Chatfield-Beres has some really good ideas in there for engaging your members.

    (thanks for the link Matt)